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Cloud Transformation in the Insurance Industry

Jun 1, 2021

Insurers have risen to meet the challenges of the current chaotic business climate and have accelerated digital transformation. As a result, many insurance companies are developing even more elaborate business processes and feeling the pressure to change significantly the way they do business.

Accelerating into the cloud is a sure set to be a game-changer for insurance companies. Carriers that manage to shift applications and crucial workloads into the cloud can promptly grow and readjust their businesses.

What is Cloud Computing?

Cloud is a modern way of managing and delivering IT-enabled services. It addresses all kinds of computing—business processes, applications, software, data, as services. As a result, applications and services remain untethered to specific hardware components in a cloud computing environment. Instead, a globally accessible network of resources handles service delivery which is per demand.

Cloud computing is a trusted foundation needed to build a secure, effective and flexible platform for services. The cloud platform handles the services operating within the company infrastructure, and the services rendered by the cloud are what the consumers realistically use.

Design Principals of Cloud Transformation
1. Streamlining Portfolios

By examining the entirety of the customer journey, providers can figure out the most efficient way of delivering what is required. Some providers inculcate unnecessary/unwanted steps and methods that customers have to wade through to accomplish what should have been a simplistic task.

By excluding irrelevant products, insurers can streamline their offerings and make the customer journey smooth. The insurer also has more resources to generate services that customers require.

2. Comprehending Legacy Issues

Design new products to alleviate the strain on departments most affected by legacy issues and embrace automation as a strategic maneuver. Devise products and set standardization as a prerequisite for process automation.  

Standardization can be a headache for insurers, it is a prerequisite for automation, and automation is an effective lever for enhancing cloud solutions. The new process design should not interfere with or alter pre-existing product models and backend operations.

3. Strengthen Pricing Expertise

By standardizing technology and methods, insurers can formulate an augmented understanding of production costs, leading to more detailed reports of productivity control and pricing.

The cloud framework also standardizes the discount model for all business areas and sales courses, including all discounts set within a fixed parameter. Divergence from these measures should only be permitted if there’s a calculable benefit to the business.

4. Create Comprehensive Offers

By becoming a digital-first business, insurers expand the ability to form a more profound connection with their customers. They go from having just a few delegated touchpoints to a much more maintained interaction level.

Insurers can use generated data to customize offers to customers conceiving products that are both suitable and up-to-date. This step is bound to bring customers closer to their data and enable them to benefit directly from it.

Benefits of Cloud Computing
1. Reducing Costs 

Cloud computing can significantly decrease insurance providers operating and capital investment expenses. Cloud services are nominally available in a pay-per-use model, which means no upfront investments for services, unlike whilst procuring new applications. Also, relocating IT services, such as data acquisition, business analytics, archiving, monitoring, can decrease the expenses to insurers’ IT departments.

2. Improved Quality of Service

Cloud offers insurers the possibility to surmount existing IT services such as storage and actuarial computation to keep the processing period to a minimum. Using collaboration and email settings available in the cloud also facilitates faster, more dynamic customer service, keeping customers contented and loyal. For emerging markets, cloud collaboration and infrastructure services can implement the tools they need to respond to customers. This step excludes significant expenditure that slashes the capital they have to expand products and services.

3. Increased Agility

Distribution channels and arising user demands for mass customization have put a large amount of pressure on insurance providers. The consumer need for hybrid products is moving business agility from being a competitive edge to a compulsion. Streamlining product advancement methods and embracing flexible technologies are ways to improve organizational agility. Cloud computing can expedite these improvements.

Conclusion

The COVID-19 pandemic has transformed both the perception and the reality of cloud solutions to propose an authentic alternative to on-premises solutions and hardware. A flourishing cloud transformation program is part of a more widespread strategy to transform the business. With effective utilization, insurance providers can formulate scalable, modernized products and methods that present themselves efficiently and swiftly. It is a big chunk of the industrial future, and insurers must look towards aligning it with their business models

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